REDRUM BIG MEDIA!

At Captivate in Grahamstown. Deja vu… like i was here last week. Too much Grahamstown can kill a man. Only was here for one presentation, happened to be Vincent Maher’s, director of new media at Rhodes (but soon to be Strategist at Mail & Guardian Online). He talked about the “death of old media” in another unbelievable presentation called REDRUM which included freekly shots of THE shower scene, eerie hollow sounds of taps dripping and a font face of dripping blood. I have to hand it to him, Vinnie makes the most creative and impressive presentations about new media/online media that I have ever seen. Download it here.

It certainly gets the point across… beware big media, beware old media: young audiences are fedup with big media and are tired of being lectured on what to read and what’s important, hence the citizen media movement which is growing at an unbelievable rate. Our reader’s have opinions goddammit! It’s a new way of seeing the media an interacting with media. What does this mean to you? Well if you run the Daily Sun, well this sounds all rather silly. If you run a publication like the Mail & Guardian which operates in a high LSM with a very high penetration of internet — well its something we need to look at. I know there was an element of devil’s advocate in Vince’s presentation, but it was good at getting debate.

(You can also see his gothic Web 2.0 presentation at last week’s blogging conference here (although this one won’t make a terrible amount of sense with him talking over it).

Comments (4)

  1. Uno de Waal wrote::

    What does a strategist at Mail & Guardian Online do? Is it like a media strategist in the marketing world? Sounds interesting.

    Wednesday, September 27, 2006 at 12:56 pm #
  2. Vincent Maher wrote::

    Uno, a strategist in this context, is going to be responsible for determining the future directions for convergence, tech and services offered by the site and the paper, in consultation with the business and editorial units.

    Thursday, September 28, 2006 at 12:45 am #
  3. Uno de Waal wrote::

    Sounds awesome, I’m sort-of busy with the same experiment (if one could call it that) at our student newspaper, but the technological know-how (in the form of coding) s giving me a bit of trouble. And the financial constraints that one normally finds in the student sphere. Hopefully I’ll take over from Vincent when he gets tired of it 🙂 And I’ve built up the experience…

    Thursday, September 28, 2006 at 2:53 am #
  4. July wrote::

    Saturday, March 15, 2008 at 10:39 am #

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