Have a look at this very clever viral marketing campaign by local shopping portal website JUMP, an online, email based version of the game “Ching Chong Cha” (or Rock, Paper, Scissors”), but adapted to spread virally by challenging friends (and so spreading the JUMP brand across the net).

You can challenge your friends, who can challenge their friends, who in turn will challenge their friends…. it motivates you to challenge more people to move up the Ching Chong Cha rankings on their site. It’ll appeal to the competitive types like me…. now who wouldn’t want to be the South African Ching Chong Cha number one?!?

This kind of innovation reminds me of the early dot.com days in a way…

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