Cool newsblog by Bush radio

Thanks to Bush Radio for alerting me to their cool blog project by their trainees. It’s not quite opinion and comment, which is what we are used to getting on blogs — but they are using the blog format to publish their written news stories. A blog can be anything you want it to be — but I wonder why their stories are being blogged rather than being published on their official radio website? Perhaps because it provides a great CMS with which to publish the stories that maybe the main site doesn’t have?

But also — perhaps Bush Radio’s blogs could be used for further comment by their journalists or anchors (no time limitations on a blog), or perhaps they should create a blog engine for their listeners to opine? In any case, it’s great to see them blogging and it’s a good start.

It also makes me think of the converging media world. Via M&G Online’s upcoming podcasts we will be “broadcasting” via the web, getting Robert Kirby to read his columns and also accepting audio advertising on the podcast, ie radio advertising. But here is a radio station which is publishing/blogging in text. Where is it all going? It looks like media companies, big and small, will be creating media in a variety of formats: text, audio and video. It’s what the internet enables us to do, because it is cheaper to produce, broadcast and distribute over the net. Without the internet it is unlikely Bush Radio would have been able to publish in the same way M&G Online wouldn’t have been able to “broadcast” in audio via podcast.

Comments (6)

  1. Dave Duarte wrote::

    I think this convergence adds credibility to the media companies that embrace it. It shows that they’re committed to their audience by delivering content via various mediums so people can choose how they’d best like to consume the content.
    I wonder how often it’s worked the other way around – where an online media company starts traditional publishing?

    Thursday, August 24, 2006 at 1:02 am #
  2. Gregor wrote::

    I think over and above the radio show, the blog caters for an audience which permits dialogue via the commentary function. The nature of radio does not allow for callers the express lengthy opinion and due to time constraints only allows a limited amount of people to be heard on air. I can imagine a radio station such as Bush Radio (or even more – SAfm) to benefit greatly by implementing a blog-like / comment driven website and stimulating the community even after a specific show has been aired.

    Thursday, August 24, 2006 at 1:31 am #
  3. matt wrote::

    Dave I thought about your question — particularly in the SA context and we actually have some good examples…

    1. ITWeb starting Brainstorm and iWeek, two strong print publications

    2. Moneyweb starting radio shows and Moneyweb digest (is that still around?) and their supplement in the Citizen

    Are there other examples?

    Thursday, August 24, 2006 at 4:07 am #
  4. Dave Duarte wrote::

    Thanks Matt. I just heard this morning that local popular local blogger, Tertia Albertyn, has got her blog “So Close” published as a book now.

    I’m sure we’ll see more of that happening.

    Thursday, August 24, 2006 at 8:29 am #
  5. Bush are doing what they do best – community. The Blog format must be a lot easier to use (also off site) than most Content Management Systems I have used so far. Actually, the blog will turn into a way of capturing capetown’s current affairs and social awareness – its is infact the radio station’s memory.

    Blog software is moving on. I think it will be important to label the material (or tag it) to make it easier to find items by subject. Six Apart is doing with Vox software and I expect Blogger 2.0 very shortly.

    Wednesday, August 30, 2006 at 6:12 am #
  6. Neo wrote::

    Monday, June 4, 2007 at 1:34 pm #

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