Hmmm… IOL doesn’t quite hit the spot for me with their new blog. Not a very interesting first foray into blogging… are they giving their users an opportunity to blog? Are their big name columnists and writers blogging? Are major thought leaders blogging on the site? No — its a kind of light editorial about the daily inner workings and decisions in their online newsroom operation — deemed so important that it is advertised boldly below their frontpage lead story. Do you think the reader really cares? It’s not a rhetorical question… I really want to know.

Publishers all over the world (including us) have been desperate to get a piece of the blog fad — but many don’t truly get it…

For particularly good examples of blog strategies by publishers, have a look here and here.

2 Responses to “Got website, must blog!”
  1. Juanita… hmmmm — i had a look and it is cooking since i wrote the above comment… especially the PW post which is doing extremely well!

    So — yeah so well done it DOES look like it is working and your users have begun taking to it. I’m raising the white flag… matt

  2. Hi Matthew – I’m only seeing this now. The blog was in its first experimental stage when you posted this. Let me know what you think now.

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