Rudolph Muller from that excellent South African website, My Adsl, reckons there will be one-million broadbrand connections by 2009. It’s a figure way over the predictions we are used to hearing. Arthur Goldstuck reckons there will be 277 000 broadband users by the end of 2006, which is pretty puny. Muller does back his statement up by citing the ambitions of Alan Knott-Craig from Vodacom and the country’s favourite fixed-line monopoly aka Telkom — who are on ambitious drives to drive up broadband useage via DSL, ADSL and 3G HSDPA. Wouldn’t it be amazing if we hit one million?
One thing he didn’t mention in his presentation is that online advertising is emerging as the KEY DAY TIME CHANNEL from an advertising perspective for accessing consumers — that is professionals at work, with buying power. What advertiser wouldn’t want a piece of that?