Monthly Archives: June 2009

Obummer!

Yet more responsive advertising by Nandos (the chicken people). This one picking up on the USA’s 3-2 loss to Brazil in the Fifa Confederations Cup. Nandos must have one of the most responsive marketing departments around. It churns these clever little ads out quickly.

Fifa World Cup: Building Greenpoint stadium

About nine months ago I did a tour of Greenpoint Stadium, which will be hosting one of the semi-finals for the 2010 Fifa World Cup. Now, about 9 months later, I toured the stadium again with Chris Rawlinson and Gabby Rosario, thanks to a competition on Twitter. And, judging by the pics, there is progress. […]

Nandos strikes with Confed Cup viral campaign

It’s so rare that Bafana Bafana win, so when they do we revel in it. For some inexplicable reason, we also particularly revel in beating Australia and New Zealand (at pretty much everything or anything). Enter Nandos with this clever viral marketing campaign:

Twitter, journalism and Iran

Some questions I answered for a newspaper article on journalism and social media, specifically with regard to the Iran uprisings and the use of twitter: 1. Twitter is being used quite extensively at the moment in Iran. Could this be regarded as some kind of turning point for social media? I wouldn’t call it a […]

The future of media and other questions

Answered some questions for an article recently. Thought I’d publish them here too: What do you think the future of news organizations will look like? For mid-sized to large news organisations, I doubt there will be any specialist text or broadcast media companies left. Most media companies will be full, quality, multimedia operations. This will […]

When you don't want to be a fly on the wall

This is funny. Barack Obama, taking out a fly.

Announcing 20FourLabs

We’ve launched a new division @ 24.com, called 20FourLabs. The word “labs” has become synonymous with innovation ever since Google established its world-famous Google Labs. So this is where we’re drawing inspiration from, because we love Google. So far 20FourLabs consists of about 27 very talented web people with a desire to take over the […]

Promoting your site

Just did this interview for the Kulula inflight mag on online advertising and promoting your website. Thought I’d publish it here too: 1. Why does online advertising account for so little of the advertising pie in SA? For various reasons — and it’s not only a story about low internet penetration. Many South African products […]

Survey claims 80% of SA users shop online

A survey by Master Card claims that 80% of South African users are shopping online. CDs, DVDs and VCDs” emerged as the most sought after item category, with 58% of online shoppers saying that they frequently shopped for these items online. “Airline tickets” and “books and arts” emerged as the next most sought after items, […]