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advertising & marketing

• 02.22.10
  The Fowl Language ad, by Nandos advertising & marketing | (2)

  With reference to the "Fuck you" by Democratic Alliance (DA) MP Dianne Kohler-Barnard in Parliament last week, the sharp advertising minds at Nandos released this advertisement, which I thought was very clever:
• 12.10.09
  Le Web 2009, Day 2: The good, the bad and the vacuous Social networking, Travel, Traveling Geeks, advertising & marketing | (1)

  For day two of Le Web, this Travelling Geek went to one of the side rooms for the "deep discussion" session. There was the word "future" in quite a few of the session titles, which caught my attention. Analyst Jeremiah Owyang gave an interesting talk, making provocative, juicy statements like the real-time seems "so yesterday" and "real time is not fast enough -- you have to be faster than that". His argument was that people are now looking into the future (as opposed to the now) with tools like 43 things and plancast. He provided a useful matrix on the web ...
• 06.29.09
  Obummer! advertising & marketing | Comments Off

  Yet more responsive advertising by Nandos (the chicken people). This one picking up on the USA's 3-2 loss to Brazil in the Fifa Confederations Cup. Nandos must have one of the most responsive marketing departments around. It churns these clever little ads out quickly.
• 06.24.09
  Nandos strikes with Confed Cup viral campaign advertising & marketing | (3)

  It's so rare that Bafana Bafana win, so when they do we revel in it. For some inexplicable reason, we also particularly revel in beating Australia and New Zealand (at pretty much everything or anything). Enter Nandos with this clever viral marketing campaign:
• 06.04.09
  Promoting your site advertising & marketing | Comments Off

  Just did this interview for the Kulula inflight mag on online advertising and promoting your website. Thought I'd publish it here too: 1. Why does online advertising account for so little of the advertising pie in SA? For various reasons -- and it's not only a story about low internet penetration. Many South African products and services play in local markets that have high penetration, upwards of 80%. I think online advertising is slow as there are institutional biases in traditional media companies and the industry that push revenue through the tried-and-tested channels they know. I also think ...
• 04.30.09
  The future of online advertising lies in the collapse of print advertising & marketing, online media business, print vs online | (6)

  I guess it seems a bit negative to define the growth of a medium in the collapse of another, but here's why: For most media organisations, online advertising* currently accounts for less than 20% of the advertising pie, with print still taking the lion's share. My 20% estimate is high. A world-wide, median figure is more like 15% of ad revenue. The question is: why are advertisers still choosing a medium that is under severe pressure as opposed to competing mediums that deliver a better service and (mostly) bigger reader numbers? Here are some reasons: 1. Institutional bias in media companies: The company ...
• 03.26.09
  Big Idea: How online publishers can rival Google Future Trends, advertising & marketing, google, online media business, web strategy | (12)

  Quite sometime ago I did a rather entrepreneurial proposal to the World Association of Newspapers (WAN) about a new, non-profit industry-focused search engine and advertising network to rival Google. I know what you're thinking, apart from the general nuttiness of the idea itself: I must be crazy approaching a "newspaper" body? But the idea around approaching an organisation such as WAN and others, was that they're an important umbrella industry bodies for worldwide media, both online and offline. To put it plainly: They have the network. (They're also bit more than about newspapers these days and rather about media companies ...
• 11.27.08
  Controversial new Nandos ad advertising & marketing | (31)

  This one should get a few tongues wagging. Here's the new Nandos ad that is being released today on TV. Given the recent launch of the new breakaway Congress of the People (Cope) party from the ruling African National Congress (ANC) -- and imminent elections next year, this one is going to be hotter than extra hot peri peri! In true Nandos style, the ad is newsworthy, cheeky, funny and clever... a great piece of satire. The ad features internationally reknown political satirist Evita Bezuidenhout/Pieter Dirk-Uys. Will be interesting to see if any other political parties are lampooned in follow-up ads ...
• 10.21.08
  Online advertising: What media sites are earning advertising & marketing, online media business | (2)

  This is a slide from a recent Digital conference in Amsterdam. Looking mainly at newspapers, it shows growth in online advertising revenue in 2007, and demonstrates online ad revenue as a percentage of total gross revenue.
• 08.27.08
  New local online awards launched advertising & marketing, online media business | (3)

  The Online Publishers Association (OPA) has launched a new online award called The Bookmarks. It's a local online award that recognises the best in creative digital media. These awards have been on the cards for a while now at the OPA (in fact three years!), so well done for getting the initiative launched! The awards also aim to educate and encourage South African agencies, designers and clients around the benefits and possibilities inherent in online advertising. The press release says that Fernando Romano, the internationally renowned Executive Creative Director for JWT London, has been secured as one of the judges for ...

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