Times election site
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The local Times launched their elections play today. It's pretty basic (although I'm lead to believe this is just phase I), but here's what I think is really clever and innovative about it:
1. They've launched it on a completely new domain called "SA elections". That says, "we own election coverage", not to mention the fabulous SEO this will create for them. It's nice positioning and marketing.
2. They're aggregating. They're aggregating their competitors and themselves. They're putting themselves, one step back, in an overview role for the whole elections. Again, nice positioning.
3. The online supporters is neat, basic but neat. Online ...