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print vs online

• 09.18.09
  Oh Peter! You're just being sentimental SA Media, print vs online | (16)

  Duncan McLeod, former associate editor of the Financial Mail, recently burst onto the scene with a great new addition to my regular daily reads. On his new Techcentral site there have been two articles that caught my attention -- the first being a fiery piece by former Vodacom CEO Allan Knott-Craig, and now an interview with respected local newspaper editors: SA editors mull the future of newspapers in a digital world. I'm familiar with print-online politics: I've had the benefit of working in an online role for a progressive print company, the Mail & Guardian, for more than seven years. I've ...
• 04.30.09
  The future of online advertising lies in the collapse of print advertising & marketing, online media business, print vs online | (6)

  I guess it seems a bit negative to define the growth of a medium in the collapse of another, but here's why: For most media organisations, online advertising* currently accounts for less than 20% of the advertising pie, with print still taking the lion's share. My 20% estimate is high. A world-wide, median figure is more like 15% of ad revenue. The question is: why are advertisers still choosing a medium that is under severe pressure as opposed to competing mediums that deliver a better service and (mostly) bigger reader numbers? Here are some reasons: 1. Institutional bias in media companies: The company ...
• 06.20.08
  Online media, platforms, innovation and advertising advertising & marketing, online media business, print vs online | (1)

  Just did this interview with a publication. Thought I'd publish it here. Does a newspaper’s online platform cannabalise the print advertising at all? And what about print readers- will the online platform steal readers away from the print title? It's time to move on from using words like "cannabalise" and "steal" with reference to the print-online relationship. We should stop using these words. A media company's objective is to secure readership and advertising revenue from across a variety of platforms, whether print, online or mobile. It's really about what the readers want and the format they want it in. Readers ...
• 07.15.07
  Prediction: Newspapers face pricey future Articles & columns, Future Trends, print vs online | Comments Off

  In a recent Associated Press article European editors were interviewed about where they see the future of the newspaper. In the face of declining circulations and the onslaught of new media, you’d expect that they’d want to slit their wrists. But no – the article reported the editors were “strikingly optimistic” about the future. In fact, it was reported that they saw the new media explosion more as an opportunity than a threat. The editors expressed confidence they could provide the content readers need – whether accessed on newsprint, a computer screen, a smart phone or a futuristic electronic scroll. I couldn’t ...
• 06.04.07
  'Newspapers are partners not enemies' WAN 2007, print vs online | Comments Off

  Trevor Ncube, President of the Newspaper Association of South Africa and CEO of Mail & Guardian in South Africa, delivered an impassioned and brilliant speech calling on African leaders to understand the role that the press plays in society, and particularly on the African continent. He was speaking at the opening of the World Association of Newspapers Congress in Cape Town. "African leaders need to understand that vibrant newspapers are partners not enemies in creating democratic societies. Only by setting its people free does Africa stand a chance of catching up with the rest of the world." Gavin O'Reilly, President of the ...
• 04.10.07
  Pics of new SA daily, The Times, revealed in blog SA Media, online media business, print vs online | (6)

  Ray Hartley -- the editor of the highly-anticipated new Sunday Times daily The Times -- has started a new blog that is tracking the newspaper's progress. On the blog he reveals pictures of the new title including the masthead, basic layout and discussion around some of the newspaper's plans. There are some design similarities with the well-established Sunday Times. Some interesting details that are revealed: It goes out free to around 120 000 subscribers; It will be a totally integrated paper which will offer readers a 24 hour news experience online and in print; It is being built from the ground ...
• 04.10.07
  The future of the newspaper SA Media, print vs online | (6)

  From: "European papers optimistic on future -- with web's help" (Sent to me by M&G Online editor, Riaan Wolmarans.) ...but European editors interviewed by the Associated Press appear strikingly optimistic about the future. They see the online media explosion more as an opportunity than as a threat, and express confidence they can provide the content readers need -- whether it's accessed on newsprint, a computer screen, a smart phone or a futuristic electronic scroll. It is one of the more grounded articles I've read on this subject. With the rise of online media and online citizen media, the role of newspapers will ...
• 04.03.07
  Major int'l media conference coming to town Africa media, SA Media, online media business, print vs online | (4)

  The World Association of Newspapers comes to town in June. The town I am referring to is Cape Town. The 2006 conference was in Moscow and included speakers such as Jimmy Wales and top speakers from Google, New York Times... you name it they were there. Despite the event's name, its not only newspaper-focused. There is a strong online and digital component. The prez himself, Thabo Mbeki, will also be speaking at the event, which is nice. I'll be chairing the digital roundtable event during the event: "Maximizing the digital potential of the newspaper New audiences, New content, New technologies = ...
• 03.29.07
  The deadtrees speak out online media business, print vs online | (7)

  From BusinessDay. They used the word cyberspace in their headline. Cyberspace died with the 90s. Interesting article though. 'Can papers breathe oxygen in cyberspace?' THE notion that editors around the world fear new developments in media was tested this week with the release of the first Newsroom Barometer Survey.... the study was commissioned in September 2006 to explore the morose question posed on the front page of The Economist — Who killed the newspaper? “Eighty-five percent of senior news executives see a rosy future for their newspaper, and it’s quite a surprise,” says WEF director Bertrand Pecquerie. The study shows that overall they accept ...
• 02.15.07
  Newspapers RIP? Not really. SA Media, online media business, print vs online | (4)

  Duncan Mcleod from the Financial Mail wrote this doom 'n gloom piece on the end of newspapers. It's actually one of the better pieces I've read on this rather emotive and fashionable subject. He says: "Newspapers are facing the greatest threat in their 400-year history. The rise of the Internet as a publishing medium is undermining, and could ultimately destroy, print as a news medium. Is that such a bad thing?" I don't think newspapers will ever die, at least in the foreseeable future. What will happen is that they will adjust to market conditions: this will mean that cover prices will ...

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