• home
• jobs
• subscribe
• advertise
• contact
• browse ↓

Category

Presentations

• 07.18.08
  Business of social media Presentations, Social media, online media business | (1)

  I did a presentation, below, at a Gordon Institute of Business Science (GIBS) forum event on the business of social media. I spoke with Vincent Maher, Andy Hadfield and Ananzi boss Mark Buwalda. These days, social media is a big part of online media strategy -- or rather, website strategy in general. Media see the obvious advantages -- but it's not so widespread in a corporate business context. Some businesses are embracing social media and web 2.0 opportunities with varying success. For example, there are a few Fortune 500 Companies that have embraced blogging as a marketing and CRM tool. If you ...
• 11.28.07
  Future web trends Future Trends, Mobile Web, Presentations, online media business, web strategy | Comments Off

  Here's the presentation I did at a recent iCommons Innovations Series talk with Mr Wikipedia, Jimmy Wales, a while back. Honoured to be in such company. I did an adapted version of it again at the recent "Publish Online" conference in Cape Town. The presentation now has a slightly less pretentious title: changed it from "Future of the web" to "Future web trends". It's got some crazy, out there predictions ("Decline of nation states") and some obvious predictions (Fast, ubiquitous, always-on internet) -- some of my own and some I've got from other sites, including Read Write Web and one ...
• 11.08.07
  Media 2.0: Case studies Conferences, Presentations, Social media, online media business, web 2.0 | (5)

  This is the presentation, below, I did at Ifra's Beyond the Printed Word in Dublin. It's some case studies on Media 2.0 at the Mail & Guardian Online. I also have a transcript of it which I'll publish here at a later stage. | View | Upload your own So far quite a bit of the conference seems to be focused on yougeesee (don't you just hate the term "User Generated Content" (UGC)? Can't we call it something else?). The focus has been largely about strategies on how to "control" and moderate the content. And I know media is often criticised ...
• 11.06.07
  Blogging from Ireland about Beyond the Printed Word Conferences, Ireland, Presentations, online media business | (3)

  I'll be in Dublin for this week, where I am presenting at IFRA's online media conference Beyond the Printed Word on the "Integration of Web 2.0 services into news sites". You can check out the official conference blog. I'll also be furiously :-) blogging the conference on this here blog too. I'll be presenting on some of the new online products we have launched in the Web 2.0 sphere recently. I still wince every time I use the word Web 2.0, but regardless of its origins it is a useful term that captures a new spirit and culture of doing things ...
• 09.12.07
  Convergence heralds the age of the reader Conferences, Presentations, SA Media | (2)

  This was the presentation that never was at Highway Africa. My session got turned into a panel discussion because it was to be broadcast on SABC. So here it is: The digital age is driving the convergence of devices and media. Convergence isn't just a techie thing, but a fundamental change in the way we (1) create, (2) distribute and (3) consume media. At the M&G Online we have been more active in exploring the third form of convergence: READER POWER. Essentially "readers" are being elevated from newspaper letters pages to micro-publishers. Bloggers are mini-media owners, even earning online ad revenue. Reading ...
• 09.12.07
  Business of online media and blogosphere Blogosphere, Conferences, Presentations, advertising & marketing, online media business | (5)

  At the Digital Citizen's Indaba, I presented on the business issues of online media and the blogosphere, from my own experiences as a blogger and working as a media professional at the M&G Online. Banner ads in online media are still relatively unsophisticated. The problem is that most online advertising models on media still resemble traditional media advertising models. For example, the advertising model in newspapers has merely been transplanted to the web, without really adapting the model to suit the web environment. So it's no wonder that a "successful" clickthrough rate on a campaign is around 0.3%. In fact, most banner ...
• 09.09.07
  Blogging @ Digital Citizen's Indaba and Rat Convergence Conferences, Presentations | (3)

  I'm at the Digital Citizen's Indaba (DCI) and the Highway Africa Conference in Grahamstown. I'll be presenting thoughts on the "business of the web" -- issues of making revenue from blogs and websites. Of course, deriving revenue from your blog and your website is the burning issue, especially if this is your primary income. It's interesting that a report by Pew last year noted that most bloggers are not interested in making revenue, but blog mainly for leisure reasons. Certainly contextual search network advertising models, like Google adsense allow bloggers to participate in the online advertising game, the best example ...