Matthew Buckland is a web guy. He is CEO of Creative Spark, a web agency and consultancy that provides web, mobile and app solutions. He also started emerging technology analysis site Memeburn. He previously worked for 24.com where he was GM of Publishing, and then went on to found and head up innovation startup called 20FourLabs. He is the former GM of Mail & Guardian Online and co-founder of blog aggregator amatomu.com and group blog, Thought Leader (Webby Honoree & SA blog of the year). One of his proudest moments was when some of the world's biggest blogs Techcrunch and Mashable, his favourite site Wired.com and technology site Techmeme tried to break his servers by linking to this blog in the space of a few days over his Jimmy Wales revelations. His next proudest moment was when this blog scooped "best business blog" at the 2008 SA blog awards. His favourite colour is red.